Simon, professional life coach
Simon Professional Life Coach

Hi, I'm Simon. I don't have life completely worked out, and that's the point.

My journey into life coaching didn't begin in a classroom. It began with life itself—and I've packed a lot of living into my years. Those experiences, both the successes and the unexpected chapters, led me here.

Barefoot Coaching Logo Barefoot Coaching ICF Member Logo ICF Member Professional Standards
My Story

A colourful rainbow of chaos, which somehow I managed to navigate and come out the other side relatively intact.

I was born and raised in London. At 15, under difficult circumstances, I left home. Or, to be more accurate, I was chucked out.

I had to learn very quickly how to stand on my own two feet and fend for myself. I was still going to school while working evenings in a pub, earning my own money, doing what I had to do and figuring life out as I went along.

My early twenties were certainly not quiet. I saved, I travelled, I owned a nightclub and packed a lot of living into those years.

Life was good.

A moment from the journey

A snapshot of those early, happy years

A Lesson in Life

Then my dad ripped me off financially.

What followed was absolute hell. A decade of pain. His explanation was that it had been "a lesson in life".

Cheers, Dad.

And no, I haven't spoken to him in 27 years.

Building a Life Through It All

At 27, I became a dad to my son, followed by my daughter at 29. Becoming a parent changed everything. I made them a promise that I would always be there for them, and I very much am.

Throughout all the madness, I've raised two wonderful, now fully grown children, owned and managed several successful businesses and been fortunate enough to travel extensively, experiencing different countries, cultures and ways of life.

I later went on to own a medical recruitment company, but my decision to specialise in psychiatric recruitment came from somewhere deeply personal. Having lost two friends to suicide, and hearing first-hand about the failings of a mental health system that had let down so many people, I felt compelled to do something. Listening to the experiences of others who had struggled to access the care and support they desperately needed only strengthened that determination. I knew I couldn't change the entire system, but I wanted to play my part in making a constructive difference. Those experiences reinforced something I believe deeply: everyone deserves to feel heard, understood and supported. It's a belief that has stayed with me and continues to influence the way I approach life coaching today.

In my early thirties, I was diagnosed with ADHD, and it was a real turning point for me. It helped me understand who I was, how my mind worked and why I processed thoughts, emotions and experiences the way I did. For the first time, parts of myself that had never quite made sense started to fall into place. For me, ADHD can feel like both a curse and a superpower. The difference has been learning how to understand it, work with it and use the strengths that come with it.

I've also had several long-term relationships. Some worked for a time and some didn't. There have been moments when I've had to make difficult decisions, walk away and choose my own wellbeing, even when doing so was far from easy.

Life has brought success and failure, love and loss, excitement and disappointment, and more than a few occasions when I've had to start again.

And two years ago, I was fortunate enough to meet someone who simply felt like the perfect fit. She restored my faith in love and reminded me that, no matter what life has thrown at you, you never really know what might be waiting around the corner.

Some parts of that journey were incredibly dark and lonely.

I've known what it feels like when life is going incredibly well, and I've known what it feels like when everything seems to fall apart.

I've come close to losing almost everything.

I know what despair feels like. I know what it's like to be knocked down again and again and, at times, to feel completely isolated.

"But somehow, I've always found my way back up."

A refuse-to-lose attitude.

Not because I've had all the answers.

I haven't. I didn't. What I did have was a refusal to lose.

Sometimes I made the right choices. Sometimes I absolutely didn't. I've trusted the wrong people, ignored my instincts and stayed in situations longer than I should have.

But every part of it taught me something. About myself, about other people and about the way we respond when life doesn't go according to plan.

I will never forget those days or the hurt they caused. But they also taught me something important: pressure makes diamonds.
Persistence over resistance. That's what motivates me today.
And that's what led me to coaching. I understand that life isn't straightforward. I've lived it. I've also learned how to navigate it — and I want to help others do the same.
Life doesn’t need to be as tough for everyone as it was for me. With the right guidance it can be much easier.
Why Shifting?

Because change doesn’t always start with a dramatic decision.

Sometimes it starts with seeing something differently. Sometimes it’s just a small tweak.

  • A question you’ve avoided.
  • A boundary you need to set.
  • A belief that no longer fits.
  • A decision you’ve been putting off.

That’s what Shifting is about — creating enough space and clarity to see what needs to change, what could be adjusted, and what you want to do about it.

That’s why I chose the name.

Shifting is about movement, perspective and possibility — creating the space to move towards the person, life and future you want.

I understand that life isn’t straightforward.

What mattered to you ten years ago may not matter to you today. What was relevant then may no longer be relevant now. Sometimes the beliefs, habits, expectations and values we’ve carried for years need to be looked at again, questioned and re-evaluated. Some may still fit. Others may need reframing, reshaping or simply leaving behind.

People change
Circumstances change
Priorities change
YOU change
Are they still relevant?
Are they actually yours?
Or are they simply things you’ve picked up along the way?

You might feel stuck without knowing exactly why. You might know you want something different without knowing what that looks like yet.

You don’t need to have all the answers before you start. Sometimes you just need a safe space, someone who will really listen, and the right questions to help you find your own way.

Warm. Curious. Supportive. Direct.

I want coaching to feel like a real, no-nonsense conversation. You’ll have space to talk openly, think out loud and explore what’s really going on, without judgement.

You have a safe space to talk openly, without judgement.

But I’m not going to sit there nodding and agreeing with everything you say. I’ll listen carefully. I’ll ask questions. I’ll notice things. And when it may be useful, I’ll challenge your thinking and invite you to look at things from another perspective.

Sometimes that means slowing things down.

Creating space to breathe, reflect and notice what’s really going on beneath the surface.

Sometimes it means asking a question you haven’t asked yourself before.

Not to catch you out, but to help you see things differently and create the space for your own light-bulb moment.

And sometimes it means recognising the answer you’re looking for may already be there.

You often already have what you need — coaching helps you find it.

My role isn’t to give you my answers. It’s to help you uncover yours.

Shifting Expect · What you can expect
What You Can Expect From Me

Six commitments I make to every client.

They aren’t just nice words on a page. They’re the principles that shape the way I coach.

01

A safe, non-judgemental space

You can speak openly and honestly about what matters to you.

02

Thought-provoking questions

Questions that challenge your assumptions, help you dig deeper and see things through a clearer lens.

03

Supportive challenge

I’ll support you, but I won’t be afraid to challenge your thinking when it’s helpful.

04

A practical approach

Insight matters, but so does what you choose to do with it.

05

Coaching led by you

It's your life, your choices and your direction.

06

Curiosity, no assumptions

Listen first. Question deeply. Assume nothing.

Professional training · Shifting
Professional Training

Grounded in proper professional training.

I wasn't interested in simply calling myself a life coach because I'd lived through difficult times. I wanted proper professional training behind me.

Barefoot Coaching certified

Barefoot Coaching Trained

ICF-accredited Postgraduate Certificate in Business and Personal Coaching

Continued Development

Ongoing learning and reflective practice

ICF Member

Member of the ICF

Member of the International Coaching Federation (ICF)

Committed to professional coaching standards, ongoing supervision and continued personal development.